NEW YORK PENN
Record Store Day
We teamed up in alignment with New York Penn to release a special limited edition capsule for RSD ‘23 delivering two alternatives of designs dedicated to all women with exceptional taste in music, “especially when it comes to cleaning up and doing chores on the weekend.”
In the intentionality of the Japanese obi strip, we defined the embodiment of what BGLV represents while accenting the overall staple of the New York Penn concept of storytelling for the overall release.